Quality and Value
Good toys, books, games and software, carefully selected, can enhance and direct a child's physical, social, emotional and intellectual growth.
Our products are chosen from the best the world has to offer. And, when we can't find what we're looking for, we design it ourselves. Each product must meet all mandatory and voluntary standards for safety and durability, in addition to our own exacting quality requirements, and finally, the ultimate test -- real children and hands-on play. The result? Products that look great, feel great, and last.
|The Right Products at the Right Time
Our great products are presented to you by trained Educational Consultants who know them and believe in them. You can pick up the toys, play with them, see how our software works and ask questions about what our products will do for your child. You can talk about your child's needs and interests, and know that you'll have help making a choice that's just right. This special service comes at no extra charge -- it's just the way we do business.
|Our Award-Winning Products
National toy tests recognize the quality and excellence of our products. We have won hundreds of awards from some of the most prestigious toy test organizations and magazines. Here are a few you'll recognize: